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What are the best ways to promote an indie game?

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Overview Pros Cons Recommendations Comments

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Kickstarter

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Although Kickstarter is primarily used for raising money, many successful campaigns have generated a lot of publicity, as well as money, from Kickstarter.

Specs

Specs are quantitative aspects of the option such as the price

Pros

Pro
Validate your idea

You can use the reception from the kickstarter campaign to find out if there's an audience for the game before fully investing your time into it.

Pro
Backer emails

You can keep your backers up to date with development and remind them about the game through kickstarter emails.

Pro
Prior successes

Shovel Knight is a great example of an indie game that went viral through the kickstarter campaign. With a preview video showing clever and fun gameplay, they were able to raise over 4x their goal and gain a large audience before the game was even finished.

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Cons

Con
5% fee is applied to successful funding

Any successful crowdfunding operation run on Kickstarter will have a 5% fee. The payment processor will take an additional 3-5%.

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Recommendations

Contributor for 7 years

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5 years ago

Andrey hasn’t added their experience, pros or cons to their recommendation.

Contributor for 9 years

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Recommended 9 years ago

Validate your idea

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Recommended 9 years ago

Validate your idea

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Comments

Have a question about Kickstarter? Leave a comment for Vincent, Tim and 2 other contributors.

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