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Prismatic is extremely fast to use and utilizes clever gestures to make it easy to navigate. Apple reportedly sent them a letter saying that it’s Engineers are looking into how they managed to build such a good app. The app does not utilise tradition navigation bars in order to enable full screen browsing. This makes reading long form content or viewing images a fantastic experience on mobile. See More
Although Prismatic has a fantastic design, its biggest differentiator from the competition is its best-in-class algorithms that determine what goes into your news feed. When you initially sign up for Prismatic you link your G+, Twitter or Facebook feeds which it uses as initial indicators for the topics you're interested in. You can then edit the list or add topics it missed. You can also directly add and remove sources such as the Times. As you use the app it continually gets more accurate at predicting the news you're interested in by monitoring how you use the app and allowing you to mark things as "interesting" or "not interesting". See More