When comparing Shopify vs WooCommerce, the Slant community recommends Shopify for most people. In the question“What are the best e-commerce website builders for a small businesses?” Shopify is ranked 1st while WooCommerce is ranked 3rd.
Specs
Ranked in these QuestionsQuestion Ranking
Pros
Pro Based on Wordpress which is very popular
Wordpress is used by 25% of the entire web since it is well known by a lot of people, they won't get lost using WooCommerce. Wordpress is a solid CMS, it's important that the base of WooCommerce is not some amateur CMS. Wordpress evolves often.
Pro Easy to use
Pro Easy to customize
Pro A lot of extensions
Cons
Con Not a website builder
Often on your web hosting site there is a quick install via cpanel such as prestashop. In other other words, as part of your own website on your own hosting you can have e-commerce functionality. Shopify is a different matter... basically your shop is on shopify co hosting, so technically its not a website builder; rather it's like a stall you set out on someone else's turf.
Con Slow Slow Slow
Self explanatory. Does not scale.
Con Poorly customizable
Woocommerce is great for a quick launch without customization. But as soon as you need to add some new features, it really becomes a pain. WooCommerce is really slow, even if you get only a few products.
Con Horrible documentation
From a developer's standpoint. Documentation is snake oil. It looks pretty and gives confidence that you are able to work on woocommerce easily to make plugins that you need. Try using it. It is outdated and breaks.
Con Runs on Wordpress
Not a dedicated out of the box solution.