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Pro Personalized templates
Wix comes with various kinds of templates based on the users genre and needs, ranging from personal, blog, club, portfolio to commercial.
Pro Straightforward drag & drop interface
There's a selection of elements you can choose from in the sidebar that you can drag and drop into the page and edit. There are common elements such as text, images and buttons as well as less common elements such as blog or online store. All elements can be adjusted to some extent to fit your needs. For example, you can change things like the font, weight and style of text and even crop, adjust colors and apply filters to images.
Pro Functionality can be extended with community plugins
Wix has an addon store, called the App Market, that includes community developed bits of functionality (such as comments, calendars and integrations with third-party services) that you can add to your site. The store includes both free and paid addons.