When comparing More vs w3m, the Slant community recommends w3m for most people. In the question“What are the best Linux file pagers?” w3m is ranked 2nd while More is ranked 4th. The most important reason people chose w3m is:
Although w3m is primarily a text-based web browser which runs inside the terminal, it supports and renders several elements which other terminal-based browsers cannot like images, tables, tabs or frames.
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Pros
Pro Support for several elements not found in terminal browsers
Although w3m is primarily a text-based web browser which runs inside the terminal, it supports and renders several elements which other terminal-based browsers cannot like images, tables, tabs or frames.
Pro Available as emacs plugin
W3m can also be downloaded as an emacs plugins to be used as a fast web browser that runs inside emacs.
Cons
Con Steep learning curve
Being a terminal web browser w3m has a certain learning curve because you need to learn the keystrokes and different commands.