Here’s the Deal
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When comparing Build micro-website vs Use a PR team to promote your content, the Slant community recommends Build micro-website for most people. In the question“What is the best way to build backlinks?” Build micro-website is ranked 4th while Use a PR team to promote your content is ranked 6th.
Ranked in these QuestionsQuestion Ranking
Common Questions
Pros
Pro Opportunity to access a wider audience
Pro You get to access the PR agencies' network
Any PR agency is will have a large network of ties in the business community. If they don't then you have hired the wrong company.
Pro PR is a more thorough approach
PR agencies often do market research as part of the promotion, and this information can be invaluable.
Pro PR agencies can only work with good content
You have to provide good and interesting content to the PR agency for them to promote. This forces you to ensure the content is news worthy.
Cons
Con Can involve quite a bit of work and is a single link
Con Can be expensive
Good PR is labor intensive so you have to have a budget to take this on.