When comparing Create Blog Postings vs Use a PR team to promote your content, the Slant community recommends Create Blog Postings for most people. In the question“What is the best way to build backlinks?” Create Blog Postings is ranked 3rd while Use a PR team to promote your content is ranked 6th. The most important reason people chose Create Blog Postings is:
If the content is well thought out and is novel, other experts may consider it worthy of Likes, re-submission or referral.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Can be referred to by other experts in the field
If the content is well thought out and is novel, other experts may consider it worthy of Likes, re-submission or referral.
Pro You get to access the PR agencies' network
Any PR agency is will have a large network of ties in the business community. If they don't then you have hired the wrong company.
Pro PR is a more thorough approach
PR agencies often do market research as part of the promotion, and this information can be invaluable.
Pro PR agencies can only work with good content
You have to provide good and interesting content to the PR agency for them to promote. This forces you to ensure the content is news worthy.
Cons
Con Must be novel and interesting content
There is no value in repeating information either for ranking or to the people that read the blog.
Con Can be expensive
Good PR is labor intensive so you have to have a budget to take this on.