When comparing Refer to pages on Social Media vs Use a PR team to promote your content, the Slant community recommends Refer to pages on Social Media for most people. In the question“What is the best way to build backlinks?” Refer to pages on Social Media is ranked 2nd while Use a PR team to promote your content is ranked 6th. The most important reason people chose Refer to pages on Social Media is:
This could potentially drive traffic to the site.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Can reach a very wide audience
This could potentially drive traffic to the site.
Pro You get to access the PR agencies' network
Any PR agency is will have a large network of ties in the business community. If they don't then you have hired the wrong company.
Pro PR is a more thorough approach
PR agencies often do market research as part of the promotion, and this information can be invaluable.
Pro PR agencies can only work with good content
You have to provide good and interesting content to the PR agency for them to promote. This forces you to ensure the content is news worthy.
Cons
Con Most social sites are nofollow links
Links are not followed by the major search engines and therefore may not be of value as backlinks.
Con Can be expensive
Good PR is labor intensive so you have to have a budget to take this on.