LG B7A OLED 55" (OLED55B7A) vs Sony X930E 65” (XBR65X930E)

The B7A is the perfect choice for HDR content. On top of its exceptional picture quality with perfectly deep blacks, it has everything essential to an excellent HDR experience: an OLED panel, wide color gamut, and high peak HDR brightness levels.

Shadow details are perfect and highlights are really stunning, making for an immersive experience. The OLED panel can manipulate pixels individually, which means it has control over every tiny bit of the picture.

The panel can also reproduce the colors necessary for true HDR, and these colors will really pop thanks to its high peak brightness level of ~700 nits.

The B7A is great at handling reflections. It can fight glare pretty well in bright environments, thanks to its anti-reflective coating on the panel.

The B7A runs on the webOS smart platform, known for its intuitive and fully customizable UI. It’s built around a Launch Bar that provides quick and easy access to the TV's apps, settings, and inputs. This can be customized and re-organized to the user's liking.

The B7A looks good from almost any angle thanks to its OLED panel, making it a great choice if you usually watch the TV with large groups of people.

Its viewing angle is wide enough for a group of audience to experience more or less similar picture quality when watching from multiple angles off the center of the screen. The black levels and brightness only starts degrading at ≥75°, which means the picture quality will stay roughly the same no matter which angle the screen is viewed from.

The B7A can reproduce a really broad range of colors that are crucial for HDR, which also means it has zero issues with SDR colors.

It’s capable of reproducing ~70% of the standard colors for 4K HDR, the Rec. 2020 colorspace. This is one of the highest in the 4K TVs market.

It can also display these colors at different brightness levels accurately that conveys much more HDR details than its direct competitors can.

Apart from games, the B7A is great for movies and sports. Its top-notch picture quality, combined with the features it offers, makes it perform really well across different kinds of use cases.

Movies look excellent thanks to the exceptional picture quality, and it’s also a great pick for watching sports because the motion blur is non-existent and the panel is really uniform.

It has near-perfect pixel response time of ~1.0ms, resulting in virtually no motion blur, so fast-moving objects like football don’t leave any trails on the screen. The panel is also uniform enough that it has no issues with displaying large, same-color objects on screen, like football fields.

While the B7A can seem rather expensive, the picture quality and features it offers is top-of-the-line and can’t be beaten. The performance easily outclasses all other TVs in this price bracket.

The B7A can display clear and crisp images from a computer thanks to its full 4:4:4 color support. Because of this, text or shapes with clear, hard edges won’t be blurry.

The B7A can display extremely fast-moving objects smoothly without any blur or lag, thanks to its OLED panel that has near-perfect pixel response time of ~1.0ms.

The B7A is excellent for gaming thanks to its really low input lag and near-perfect pixel response time that gives it virtually no motion blur.

It’s perfect for all types of games, even fast-paced action games. The experience will be really responsive and fluid. Players will have no issues keeping their actions in sync with what’s on the display thanks to the really low input lag of ~20ms, and fast-moving objects won’t leave any trails on the screen because the panel has a response time of ~1.0ms - it can fully change its pixels color in that tiny amount of time.

The B7A comes with LG's Magic Remote, touted for its easy-to-use design.

It works similarly to a Nintendo Wii remote where the on-screen cursor follows the remote's movement, making it easy to navigate the UI and select menu items.

The remote also has a built-in microphone for the voice command feature, which also supports content searching with voice input.

The B7A’s input lag remains low at ~20ms even when gaming in 4K @ 60Hz + HDR, making for an really immersive and responsive HDR gaming experience.

The B7A runs on the webOS smart platform. It has a great ecosystem of apps, ranging from media streaming services (Netflix, Amazon, YouTube, etc.) to third-party apps. Support for these apps are also first-class with up-to-date features and good performance; for instance, the YouTube app supports 360-degree video playback.

The B7A's picture quality is top-of-the-line. It has an OLED panel that gives it infinite contrast ratio, excellent screen uniformity, high peak brightness, wide viewing angle, and great handling of reflections.

Thanks to that, it can reproduce blacks perfectly and the uniformity is top-notch - they’re truly dark and even, because the OLED panel has the ability to manipulate pixels individually.

Colors really shine and look true-to-life, thanks to the peak brightness levels peak of ~400 nits for SDR & ~700 nits for HDR.

The picture quality also doesn't suffer from much deterioration when viewed from any angle because the panel has a really wide viewing angle. It’s also capable of maintaining the same picture quality in bright environments, thanks to its high peak brightness levels and great handling of reflections.

This TV offers much better HDR experience than the overwhelming majority of competitors in its price range because of its ability to display shots that combine bright and crisp highlights with some truly inky dark regions.

The X930E's panel is excellent at handling reflections, thanks to its semi-gloss finish that significantly decreases the intensity of glare.

The X930E shines when it comes to HDR content. HDR pictures look true-to-life with stunning highlights and great black details. This is thanks to the high contrast ratio, local dimming, wide color gamut, and really high peak brightness level.

The local dimming can make parts of the screen darker when neccessary, giving it a boost in contrast ratio from 5744:1 to 6564:1. This gives the image deeper blacks and greater detail, resulting in brighter HDR highlights and better overall picture quality.

Its wide color gamut enables it to reproduce all the colors neccessary for HDR, and the high peak brightness level of ~1.4k nits makes the color really vibrant.

When set in a bright environment, the X930E's picture quality doesn't suffer from much deterioration.

It has no issues fighting glare thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. The intensity of glare is also further reduced by the panel's semi-gloss finish.

The sound quality of X930E’s built-in speakers is decent enough for users that aren't picky about sound details.

Dialogue sounds clear, and details aren't drowned out by too much bass or treble. It can get pretty loud at ~95dB, but there's some distortion at higher volumes.

The X930E's interface has no ads, and it even has a feature for limiting ads in third-party applications.

The X930E doesn't suffer from image retention issues like OLED TVs do, and the picture quality can be considered on par with OLEDs in the same price bracket, making it a great alternative when image retention is a concern.

The X930E can handle fast-paced or rapidly-moving objects very well.

Objects don't leave any trail behind it, thanks to the panel's quick response time. It only requires ~13ms fully change the pixel's color, which eliminates virtually all motion blur.

The panel also has a native refresh rate of 120Hz that makes images look smoother.

The X930E’s picture quality is top-notch. Images are wonderfully reproduced with captivating colors and great detail.

The blacks are really deep - it’s about 6000 times darker than the brightest white pixel the screen can produce. This creates a sense of depth as the focus of the picture pops, without any loss in background details.

It gets even better when watching in a dark room. You’ll be able to notice subtle details in the picture, and dark scenes will look stunning as the lack of glare allows you to perceive blacks better.

On top of that, the colors are really vibrant, even in broad daylight, thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. It can get brighter than most smartphone’s screen under the sun without significant loss in picture quality.

You will most likely not need to spend time calibrating this TV because it's out-of-the-box color accuracy is reasonably high.