When comparing Friends+Me vs HootSuite, the Slant community recommends HootSuite for most people. In the question“What are the best social media managers?” HootSuite is ranked 2nd while Friends+Me is ranked 4th. The most important reason people chose HootSuite is:
HootSuite gathers activity from numerous social networks into a dashboard display. Activity can be filtered into separate streams, and those streams can be arranged across multiple tabs.
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Pros
Pro Control reposts with hashtags
Friends+Me allows default distribution targets to be overridden with simple, customizable hash tags. This allows both omitting a target, and adding one that isn't in the default list.
Pro Centralizes Google+ as the primary feed
Posts to other networks contain links back to your Google+ source, which can help gather responses to a single location.
Pro Customizable feed aggregation
HootSuite gathers activity from numerous social networks into a dashboard display. Activity can be filtered into separate streams, and those streams can be arranged across multiple tabs.
Pro Large list of supported networks
In addition to Twitter, Facebook and LinkedIn, HootSuite supports many networks not covered by similar services; examples include YouTube, Tumblr, Foursquare and MySpace.
Pro Automated post scheduling recommendations
When scheduling a post, HootSuite recommends a time to post for maximum viewership. This can be overridden.
Cons
Con Must post everything to Google+
Friends+Me exclusively uses Google+ as its source, making it unsuitable for those not interested in adopting Google+ as their core social network.
Con Steep learning curve
HootSuite is notoriously complex, and their HootSuite University learning resource is a paid premium feature.