When comparing Awario vs HootSuite, the Slant community recommends HootSuite for most people. In the question“What are the best tools to monitor Twitter?” HootSuite is ranked 1st while Awario is ranked 3rd. The most important reason people chose HootSuite is:
HootSuite gathers activity from numerous social networks into a dashboard display. Activity can be filtered into separate streams, and those streams can be arranged across multiple tabs.
Ranked in these QuestionsQuestion Ranking
Pros
Pro URL mentions
Catches tweets where only your product link is used (no product mention itself) and even if a link shortener was used like bit.ly
Pro Good support
The team is always there for you, with detailed replies and fast bug fixing.
Pro Customizable feed aggregation
HootSuite gathers activity from numerous social networks into a dashboard display. Activity can be filtered into separate streams, and those streams can be arranged across multiple tabs.
Pro Large list of supported networks
In addition to Twitter, Facebook and LinkedIn, HootSuite supports many networks not covered by similar services; examples include YouTube, Tumblr, Foursquare and MySpace.
Pro Automated post scheduling recommendations
When scheduling a post, HootSuite recommends a time to post for maximum viewership. This can be overridden.
Cons
Con Gets too noisy
Web mentions can be spammy - with no real mention of a product.
Con Steep learning curve
HootSuite is notoriously complex, and their HootSuite University learning resource is a paid premium feature.