When comparing SEMRush vs BrightEdge, the Slant community recommends SEMRush for most people. In the question“What are the best SEO platforms?” SEMRush is ranked 1st while BrightEdge is ranked 4th. The most important reason people chose SEMRush is:
With just a single seed keyword, the Keyword Magic Tool allows you to generate keywords within your niche, including long-tail keywords across specific subgroups.
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Pros
Pro Keyword generation
With just a single seed keyword, the Keyword Magic Tool allows you to generate keywords within your niche, including long-tail keywords across specific subgroups.
Pro Lots of features
More features than any of the other products here with a lot of depth.
Pro Gives more accurate analytics than any other tool
It also gives more updated Analytics Results.
Pro Reasonable free featres
While the pro-features are horribly expensive, you get reasonable amount of features in the free version.
Pro Detects your competitors on the market
BrightEdge can create a report on your market segment, listing all your potential competitors and their ranking relative to you.
Pro Sends you notice when there's significant shift in keyword rankings
The "Anomaly Detection" feature lets you set a custom notice for when there is a noteworthy movement in relevant keyword ranking.
Cons
Con Can get spendy depending on your needs
Con Limited number of projects
Con Lack of documentation
You are left pretty much on your own to figure out how the site works. The documentation is far from comprehensive, so learning how to use all the features will involve tinkering with different buttons.