When comparing Google Universal Analytics vs Appsee, the Slant community recommends Appsee for most people. In the question“What are the best cross-platform mobile analytics tools?” Appsee is ranked 2nd while Google Universal Analytics is ranked 4th. The most important reason people chose Appsee is:
With Appsee, you can either record specific users based on event criteria, or specify a percentage of users you want to record to see how exactly they interact with the app in unprecedented detail. With funnels and segmentation, you can target specific users that did not complete a task and see what they did.
Ranked in these QuestionsQuestion Ranking
Pro Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Pro Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
Pro Integrate with adwords
Pro Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
Pro Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
Pro Import data
Google Analytics allows users to update user information from other sources.
Pro Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
Pro Playback real recordings of user sessions
With Appsee, you can either record specific users based on event criteria, or specify a percentage of users you want to record to see how exactly they interact with the app in unprecedented detail.
With funnels and segmentation, you can target specific users that did not complete a task and see what they did.
Pro Automatic integration
Appsee is designed to fully integrate with your app and automatically set up event tracking, session recordings, crash playback, touch heatmaps, and more.
Pro Touch heatmaps
The Appsee SDK integration allows you to get touch heatmaps of what areas of the screen your users touch the most.
Pro Crash recording
Thanks to the deep integration that Appsee provides, you can get video playback of crashes to see exactly what caused the app to crash.
Con Steep learning curve
Con User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
Con Data may only be downloaded in PDF form
If you want to download data in any other format, you're out of luck. Data can only be downloaded in PDF format.