When comparing Google Universal Analytics vs Localytics, the Slant community recommends Google Universal Analytics for most people. In the question“What are the best cross-platform mobile analytics tools?” Google Universal Analytics is ranked 4th while Localytics is ranked 11th. The most important reason people chose Google Universal Analytics is:
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
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Pros
Pro Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Pro Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
Pro Integrate with adwords
Pro Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
Pro Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
Pro Import data
Google Analytics allows users to update user information from other sources.
Pro Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
Pro Each funnel step can have several conditions applied to it
Pro Push notifications to segments and individual users
You can send one time or recurring push notifications using segmentation and demographic data for personalization.
Cons
Con Steep learning curve
Con User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
Con Data may only be downloaded in PDF form
If you want to download data in any other format, you're out of luck. Data can only be downloaded in PDF format.
Con Basic integration takes around 2 hours
Con Can't handle authenticated users
Con Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
Con Built-in installation tracking is limited
Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources.
Con No change graph for funnels
Con Data is not provided in real time
Unlike many competing products, updating data for Localytics requires waiting multiple days.
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