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Add to SafariWhen comparing Google Universal Analytics vs devtodev, the Slant community recommends Google Universal Analytics for most people. In the question“What are the best cross-platform mobile analytics tools?” Google Universal Analytics is ranked 4th while devtodev is ranked 10th. The most important reason people chose Google Universal Analytics is:
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Question Ranking
Pros
Pro Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Pro Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
Pro Integrate with adwords
Pro Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
Pro Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
Pro Import data
Google Analytics allows users to update user information from other sources.
Pro Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
Pro LTV forecast feature
It is possible to calculate LTV in one click and even calculate the forecasts based on stores benchmarks and devtodev data.
Pro Detailed Paying Users reports
devtodev offers the set of 10 reports including Daily Trends, Usage, Retention, Market Metrics, etc. And if the standard set is not enoug, you can create your own reports with up to 10 metrics for one report.
Pro Cool dashboards and teamwork features
Dashboards are great to quickly get an overview of your application on one screen. You can also segment dashboards by projects, reports, and metrics and share the segments with the team.
Pro Flexible price plans
The Lite plan contains basic metrics and functions like Key metrics, Reports, Dashboards and teamwork options, and it’s totally free.
The Pro price plan includes advanced tools like Game analytics, Tutorial steps analytics, Push-notifications tool, Funnels and Custom events, User acquisition metrics. It is free for up to 10K MAU and costs 25$/mo per extra 10K MAU.
Cons
Con Steep learning curve
Con User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
Con Data may only be downloaded in PDF form
If you want to download data in any other format, you're out of luck. Data can only be downloaded in PDF format.
Con Basic integration takes around 2 hours
Con Can't handle authenticated users
Con No A/B tests
That would be great to create and analyze A/B tests on the same platform, but devtodev does not provide it.
