When comparing ActiveCampaign vs Base CRM, the Slant community recommends ActiveCampaign for most people. In the question“What is the best CRM for small business?” ActiveCampaign is ranked 4th while Base CRM is ranked 8th. The most important reason people chose ActiveCampaign is:
This service comes with tons of beautiful email templates that are easy to work with and automatically tracked.
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Pros
Pro Great templates
This service comes with tons of beautiful email templates that are easy to work with and automatically tracked.
Pro Drag and drop interface
All triggers, conditions, and actions are handled by a simple drag and drop interface.
Pro The overall application flow and usability is amazing
Pro iPhone / iPad app is incredible
Pro Clean and modern UI
Cons
Con Huge learning curve
While many of the automations are easy to implement, the initial setup is a pretty big undertaking.
Con iPhone / iPad app lacks push notifications
Con No social integration
Ability to see someone’s twitter feed would be great.
Con When working in the Lead or Contact views, there is no way to quickly see or sort by last action date, or to quickly add a task
Con Lead view could be better laid out and offer other layout options
Can not change main display of lead view. Plenty of wasted space. Displaying data in table data would be much easier to read.