When comparing KickoffLabs vs Instapage, the Slant community recommends KickoffLabs for most people. In the question“What are the best e-mail collection/landing page tools?” KickoffLabs is ranked 1st while Instapage is ranked 8th.
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Pros
Pro Strong focus on building optimized campaigns that drive results (not just landing pages)
Pro Fantastic support and educational resources
Pro Mobile-friendly
The auto-mobile feature means that any page you build, will automatically be viewable on any mobile device automatically.
Pro Easy to get started
There are three easy ways to get started. You can use the drag and drop editor to build your own page from scratch or customize a template. You can also import current web pages and edit them in the drag and drop builder.
Pro 100+ templates
There are over 100 ready to go templates for lead generation, webinar registration, mobile apps, and thank you pages. There are new templates constantly added as well.
Pro Built-in tools for A/B testing
Cons
Con Web-based, not a proper application
Con Limited to landing pages
Instapage focuses on creating simple, static lead generation and click through landing pages.