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Commonly Compared
OwnCloud
vs
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Pros
Pro Open source software
Pro Allows selective sync
Desktop clients offer sync almost as versatile as dropbox.
Pro You have full control with your data
Only chose a provider or host it on your soho-server.
Cons
Con Not plug and play as Dropbox etc
You may need some help installing it on your web space, though some providers offer free install server.
Commonly Compared
OwnCloud
vs