18 best alternatives to Mixpanel as of 2019 - Slant

Google Analytics

Top Pro

Free for most use cases

Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets. See More

Top Con

Heavy users get sampled reporting

If you send a lot of data Google starts sampling the data it uses for your reports. See More

Top Pro

Allows custom dashboards

Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries. See More

Top Con

User-based analytics is lacking

Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way. See More

Top Pro

Intelligent Alerts

You can configure to be notified if certain things happen. See More

Top Con

Can't handle authenticated users

Top Pro

Well documented

Top Pro

Provides free training

Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords. See More

Top Pro

Awesome API

The API itself, tools, documentation, and abilities of the API are very powerful. See More

Top Pro

Import data

Google Analytics allows users to update user information from other sources. See More

Top Pro

Google Play analytics

Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play. See More

Top Pro

Constantly releasing new features

Released more than once a week in 2014. See More

Top Pro

Highly customizable

Top Pro

Mobile web and Mobile app tracking possible

Top Pro

Integrates with AdMob

Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns. See More

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20 3

Appsee

Top Pro

Playback real recordings of user sessions

With Appsee, you can either record specific users based on event criteria, or specify a percentage of users you want to record to see how exactly they interact with the app in unprecedented detail. With funnels and segmentation, you can target specific users that did not complete a task and see what they did. See More

Top Pro

Automatic integration

Appsee is designed to fully integrate with your app and automatically set up event tracking, session recordings, crash playback, touch heatmaps, and more. See More

Top Pro

Touch heatmaps

The Appsee SDK integration allows you to get touch heatmaps of what areas of the screen your users touch the most. See More

Top Pro

Crash recording

Thanks to the deep integration that Appsee provides, you can get video playback of crashes to see exactly what caused the app to crash. See More

11 1

KISSmetrics

Top Pro

Tracks guest-turned-user data

KISSmetrics will combine registered user data with data before registering. See More

Top Con

Ability to filter reports is lacking

It's only possible to have one subset and one filter active at a time. See More

Top Pro

Amazing customer support

Look at any blog post written about analytics tools and you will see the KISSmetrics team engaging with their customers. There are also stories such as this one of the KISSmetrics CEO personally reaching out to his customers immediately as they need help. See More

Top Pro

Event wizard

Top Pro

Cohort retention analysis

Top Pro

Funnel analysis

Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most. See More

Top Pro

People search

Top Pro

Simple integration

KISSmetrics offers the following ways to integration into your application: Language Specific APIs - Official support for Javascript, Ruby, PHP, Python and Objective C. There is also third party libraries for most of the popular languages not officially covered. CSV import Support for integrating with Mailchimp and Recurly. See More

Top Pro

Support for URL parameters in the API

KISSmetrics lets you add a parameter in your URL (i.e. “http://yoursite.com/yourpage?kme=Track+This+Event”) and then automatically logs it without any additional Javascript code. This is very helpful to track clicks on links for example and is not currently support in Mixpanel. See More

Top Pro

Comprehensive revenue tracking

At the end of the day revenue is the key metric for SasS businesses and KISSmetrics really shines here. You can track: Total Revenue Average {Daily/Weekly/Monthly} Revenue Predictive Lifetime Value (Killer feature) Avg Customers / (Day/Week/Month) Churn. A very important metric and a key enabler (or disabler) of revenue. The revenue reports can also be segmented for further analysis. The KISSmetrics documentation give some examples on the sort of questions the revenue report can answer: How much revenue did I make this month compared to last month? Which of my pricing plans is contributing the most revenue? Which ads have brought in the most paying customers? What referring sites do most paying customers come from? How much did an A/B test affect revenue? See More

Top Pro

Flexible KPI calculations

A key advantage KISSmetrics has over Mixpanel in particular is its ability to not only calculate custom formulas, but display the data in a "snapshot" view with a modifiable time period. This is a killer feature for building your companies dashboard. See More

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13 0

Amplitude

Top Pro

Get JSON data with export API

Any output data you can get in a dashboard, you can also get as JSON through their export API. See More

Top Con

No installation tracking out of the box

It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude. See More

Top Pro

Generous free plan

The free plan allows you to log 10 million events per month. There are also 2 paid plans - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events. See More

Top Pro

Event Flows visualize popular user paths

Event Flows, an Enterprise level feature, shows a branching user-action path from or towards a certain page/action. For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button. Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows. Additionally, it's possible to integrate Amplitude with Mode to create a User Paths report. It's similar to the Event Flow, but visualized differently. See More

Top Pro

SDK is open source and transparent

For apps that need high security auditing, or just if you want to know what code you're including, the SDK is open source with code available on GitHub. See More

Top Pro

Gives you raw SQL access to your data

Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data. See More

8 0

Heap

Top Pro

Capture everything, organize it later

After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well. See More

Top Con

No Android integration

Heap lacks Android integration. See More

Top Pro

User friendly

Heap does not require any coding knowledge to set up. See More

Top Pro

Free plan

If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely. See More

Top Pro

Highly detailed

Since every single data point is logged you can do highly specific analysis. See More

Top Pro

Tracks guest-turned-user data

Heap will combine registered user data with data before registering. See More

Top Pro

Powerful and easy to set up cohort analytics

Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc. See More

Top Pro

Visit based pricing

Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money. See More

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5 0

devtodev

Top Pro

LTV forecast feature

It is possible to calculate LTV in one click and even calculate the forecasts based on stores benchmarks and devtodev data. See More

Top Con

No A/B tests

That would be great to create and analyze A/B tests on the same platform, but devtodev does not provide it. See More

Top Pro

Detailed Paying Users reports

devtodev offers the set of 10 reports including Daily Trends, Usage, Retention, Market Metrics, etc. And if the standard set is not enoug, you can create your own reports with up to 10 metrics for one report. See More

Top Pro

Cool dashboards and teamwork features

Dashboards are great to quickly get an overview of your application on one screen. You can also segment dashboards by projects, reports, and metrics and share the segments with the team. See More

Top Pro

Flexible price plans

The Lite plan contains basic metrics and functions like Key metrics, Reports, Dashboards and teamwork options, and it’s totally free. The Pro price plan includes advanced tools like Game analytics, Tutorial steps analytics, Push-notifications tool, Funnels and Custom events, User acquisition metrics. It is free for up to 10K MAU and costs 25$/mo per extra 10K MAU. See More

5 0

Google Universal Analytics

Top Pro

Free for most use cases

Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets. See More

Top Con

User-based analytics is lacking

Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way. See More

Top Pro

Allows custom dashboards

Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries. See More

Top Con

Data may only be downloaded in PDF form

If you want to download data in any other format, you're out of luck. Data can only be downloaded in PDF format. See More

Top Pro

Provides free training

Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords. See More

Top Con

Basic integration takes around 2 hours

Top Pro

Google Play analytics

Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play. See More

Top Con

Can't handle authenticated users

Top Pro

Import data

Google Analytics allows users to update user information from other sources. See More

Top Pro

Integrates with AdMob

Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns. See More

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3 0

EventHub

Top Pro

Simple deployment

Requires only downloading and executing a jar file. See More

Top Con

Abandoned

Hasn't been updated in over 2 years. See More

Top Pro

Free and open source

Licensed under MIT. See More

Top Pro

A/B testing tool

Top Pro

Cohort analysis

Top Pro

Funnel analysis

1 0

GoSquared

Top Pro

Emails a summary of week's events

Allows being informed without having to spend too much time following analytics. See More

Top Con

E-commerce analytics requires an expensive plan

To get e-commerce analytics, a subscription plan is required. The subscription starts at 18$/mo for 100,000 monthly datapoints. See More

Top Pro

Straightforward

GoSquared has 4 views - Now, Trends, E-commerce and People. "Now" is a dashboard that gives an overview of what's happening on the site in real time, "Trends" displays information like most visited content, referrals, engagement, etc over a period of time, "E-commerce" displays analytics about your online shop and "People" shows all site's users and tracks their behaviour in real time. See More

1 0

Kumulos

Top Pro

Good for mobile app development companies

Scales very well and useful console to view all their apps and its fully rebrandable which works great if you want to give the clients you are building apps for access to their own view of how it is performing. The fact that it comes with integrated push notifications and their automated monthly report is also great. See More

Top Con

Weak documentation

In the last year they launched a dedicated Docs site that has made this a lot better. https://docs.kumulos.com/ Prior to that Kumulos was lacking in the documentation department. A lot of things are explained in just a few sentences. See More

Top Pro

Granular permissions

For companies or large teams of developers, where there are multiple projects being worked on at once, you can choose permissions for any developer and decide who gains access to each app on the backend. Lets you rebrand the system, which works well if you want to give the clients you are building the app for access to their own view of how their app is performing. Also like the fact it comes with the option of integrated push notifications and an automated executive summary report. See More

Top Pro

Awesome support - a rarity these days. A support team that answers your questions and you can actually talk to them.

Have found response times to be pretty amazing, usually same day, often within an hour of logging a ticket. See More

Top Pro

Multiple Services in one place

Having Crash, Analytics, Push, Content Management, ASO, Data Storage all in one place, from a single SDK See More

Specs

Push Notifications:from $50.00 per app per month.

ASO:from $50.00 per month per app.

mBaaS:from $50.00 per month per app.

Analytics and Reporting:from $50.00 per month per app.

7 4

Splunk

Top Pro

Easy to use, powerful search

It's human readable, intuitive, fast and with auto-complete to boot. And if you need more advanced functionality out of your queries, 120+ page search manual will give you an insight in how much is actually possible. See More

Top Con

Expensive

Splunk is pretty expensive compared to other solutions. See More

Top Pro

Widely used

De facto standard for log aggregation, monitoring, analysis and reporting. See More

Top Con

Antiquated

The interface and service are very antiquated See More

Top Pro

Scales effortlessly

It is built for enterprise use, meaning it scales easily. See More

Top Con

Seriously SLOW ingest

Their docs and sales say it will ingest up to 20k EPS, but reality is more like 1k eps per server. See More

Top Pro

Real-time graphs

You can create visualizations that update in real time. See More

Top Con

Complex set up process

Top Pro

Cross-platform

OS X, Linux & Windows are supported. You can also access Splunk from iOS and Android devices. See More

Top Pro

Free version

With restrictions on log size and devices a free version is available. See More

Top Pro

Alerts

Splunk can turn searches into alerts. See More

Top Pro

Understands data in any format or language

Top Pro

Extendable via a large selection of apps

Additional functionality can be added with over 500 apps. See More

Specs

Type:aggregation & monitoring

Hosting options:Cloud or On-Premise

Supported input methods:Agent/TCP/UDP/HTTP/Modular Input(Script)

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23 18

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