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What is the best alternative to Google Analytics?
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Countly
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4
Experiences
Pros
4
Top
Pro
All in one crash, analytics and push notifications
No need to use another SDK.
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Pro
Continually updating real time analytics
Countly pages are updated in real time without needing a page refresh.
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Pro
Try without signing up through open demo
You can try it out without signing up at all by playing around with their demo.
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Pro
Very fast interface
Transitions between pages on the Countly web interface is nearly instant.
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17
0
Mixpanel
All
18
Experiences
Pros
11
Cons
7
Top
Pro
Updates in real time
On Mixpanel you can view live activity on the site from both streams of events or broken down into your actual users. This can be very practical for de-bugging and catching errors as they happen, especially for new, buggy products.
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Con
Expensive
The smallest plan is $150 per month, and only gets you 500k events.
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Pro
Behavioural messaging
Mixpanel allows you to send notifications based on users actions. For example, you can use it to improve customer retention by analyzing the conditions where your users decide to leave your product and then send targeted messages designed to bring them back. This is an amazingly powerful feature that really bridges the gap between analyzing the data and acting on it.
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Con
Only allows one filter per funnel step
Each funnel step can only include one filter, so you could have "browser" and "city" but not both.
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Pro
Easy to use web interface
Online interface makes it simple to view events, and aggregate data. Queries can be built by selecting actions and associated properties from a drop-down, and the corresponding data will be displayed. These queries can then be bookmarked for later use. A table view and CSV export option is also available. Multiple queries can be displayed together, making it easy to compare two sets of data, or to view the relationship between them. The interface also features a "Live View", allowing you to watch events as they are sent, which is useful for testing, and viewing realtime events.
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Con
Charts are not very configurable
For instance the retention charts are pretty static. You can change dates but not a lot of definitions.
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Pro
Contact users directly through the people page
Mixpanel allows you to directly contact users from the people dashboard via push notifications, sms, and email. After viewing the user history, or filtering on events and metrics, you can send an individual user, or a segment direct messages.
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Con
Steep learning curve
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Pro
Automatic iOS event integration
Mixpanel can integrate with iOS, exposing app screen, and allowing you to set events through an online visual interface.
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Con
Revenue tracking metrics won't work for advertising businesses
Because the revenue tracking doesn't allow for fractions of dollars per visit (at least not as of 2014) any site that makes money based on advertising won't be able to leverage the revenue metric features.
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Pro
Remote configuration of events on iOS
On iOS, you can change or add events reported through the web interface so you don't have to submit a new version of the app to alter events.
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Con
Limited public visitor and authenticated user merging
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Pro
Funnel analysis
Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.
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Con
No built-in solution for installation tracking
It's possible to enable installation tracking by using third-party services like Adjust or AppsFlyer and routing their data to Mixpanel.
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Pro
People analysis
Events can be grouped on a per-user basis allowing you to view each user's event history. You can use that information to see how individual users use your product.
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Pro
Straightforward setup
It's very easy to set up.
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Pro
Cohort analysis
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
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Pro
Successful companies use it
Khan Academy Hipmunk AirBnb TaskRabbit
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34
2
Yandex Metrica
All
8
Experiences
Pros
8
Top
Pro
Customazible reports with attribution modelling
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Pro
No limits or sampling
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Pro
Built-in click heatmap
Metrica can track where users click (includes non-link items) allowing you to see the most popular sections as well as items mistaken for links.
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Pro
Offers site availability monitoring
Metrica can monitor the site for availability issues and send out an email and/or SMS notification when issues occur.
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Pro
Shows keyword data from encrypted Yandex search queries
Yandex encrypts all search queries so they don't show up in any other analytics tool except for Metrica.
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Pro
It's real-time
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Pro
Includes user-path visualisations
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Pro
Clear link map
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6
1
Geckoboard
All
8
Experiences
Pros
5
Cons
2
Specs
Top
Pro
Plug-and-play application
Extremely easy of use. Just download and get your reports.
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Con
Sometimes needs to be refreshed
Dashboards are losing connection or not reflecting correctly. The quick refreshment fixes this.
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Pro
Summarizes important information from multiple services
Geckoboard is a hosted status board that collects business information from many online services and customers own data sources, summarises it to distill the key messages and displays it in a way that's easy to understand and interpret.
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Con
Super expensive
Compared to what you can get from competitors such as Google Analytics, Geckoboard is insanely expensive
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Pro
Real-time updates
Businesses use Geckoboard to pull important information locked up in disparate services together into one place to give a real-time status on the health of all aspects of your business.
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Pro
Developer API
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Pro
Mobile apps
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Specs
Platforms:
Web, iPhone
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Experiences
Paid
16
4
GoSquared
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3
Experiences
Pros
2
Cons
1
Top
Pro
Emails a summary of week's events
Allows being informed without having to spend too much time following analytics.
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Con
E-commerce analytics requires an expensive plan
To get e-commerce analytics, a subscription plan is required. The subscription starts at 18$/mo for 100,000 monthly datapoints.
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Pro
Straightforward
GoSquared has 4 views - Now, Trends, E-commerce and People. "Now" is a dashboard that gives an overview of what's happening on the site in real time, "Trends" displays information like most visited content, referrals, engagement, etc over a period of time, "E-commerce" displays analytics about your online shop and "People" shows all site's users and tracks their behaviour in real time.
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1
0
KISSmetrics
All
11
Experiences
Pros
10
Cons
1
Top
Pro
Tracks guest-turned-user data
KISSmetrics will combine registered user data with data before registering.
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Con
Ability to filter reports is lacking
It's only possible to have one subset and one filter active at a time.
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Pro
Funnel analysis
Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.
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Pro
Simple integration
KISSmetrics offers the following ways to integration into your application: Language Specific APIs - Official support for Javascript, Ruby, PHP, Python and Objective C. There is also third party libraries for most of the popular languages not officially covered. CSV import Support for integrating with Mailchimp and Recurly.
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Pro
Amazing customer support
Look at any blog post written about analytics tools and you will see the KISSmetrics team engaging with their customers. There are also stories such as this one of the KISSmetrics CEO personally reaching out to his customers immediately as they need help.
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Pro
Event wizard
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Cohort retention analysis
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People search
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Pro
Support for URL parameters in the API
KISSmetrics lets you add a parameter in your URL (i.e. “http://yoursite.com/yourpage?kme=Track+This+Event”) and then automatically logs it without any additional Javascript code. This is very helpful to track clicks on links for example and is not currently support in Mixpanel.
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Pro
Comprehensive revenue tracking
At the end of the day revenue is the key metric for SasS businesses and KISSmetrics really shines here. You can track: Total Revenue Average {Daily/Weekly/Monthly} Revenue Predictive Lifetime Value (Killer feature) Avg Customers / (Day/Week/Month) Churn. A very important metric and a key enabler (or disabler) of revenue. The revenue reports can also be segmented for further analysis. The KISSmetrics documentation give some examples on the sort of questions the revenue report can answer: How much revenue did I make this month compared to last month? Which of my pricing plans is contributing the most revenue? Which ads have brought in the most paying customers? What referring sites do most paying customers come from? How much did an A/B test affect revenue?
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Pro
Flexible KPI calculations
A key advantage KISSmetrics has over Mixpanel in particular is its ability to not only calculate custom formulas, but display the data in a "snapshot" view with a modifiable time period. This is a killer feature for building your companies dashboard.
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15
0
Amplitude
All
6
Experiences
Pros
5
Cons
1
Top
Pro
Get JSON data with export API
Any output data you can get in a dashboard, you can also get as JSON through their export API.
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Con
No installation tracking out of the box
It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude.
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Pro
Generous free plan
The free plan allows you to log 10 million events per month. There are also 2 paid plans - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events.
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Pro
Event Flows visualize popular user paths
Event Flows, an Enterprise level feature, shows a branching user-action path from or towards a certain page/action. For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button. Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows. Additionally, it's possible to integrate Amplitude with Mode to create a User Paths report. It's similar to the Event Flow, but visualized differently.
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Pro
SDK is open source and transparent
For apps that need high security auditing, or just if you want to know what code you're including, the SDK is open source with code available on GitHub.
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Pro
Gives you raw SQL access to your data
Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data.
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11
0
Heap
All
8
Experiences
Pros
7
Cons
1
Top
Pro
Capture everything, organize it later
After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well.
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Con
No Android integration
Heap lacks Android integration.
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Pro
User friendly
Heap does not require any coding knowledge to set up.
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Pro
Free plan
If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely.
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Pro
Highly detailed
Since every single data point is logged you can do highly specific analysis.
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Pro
Tracks guest-turned-user data
Heap will combine registered user data with data before registering.
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Pro
Powerful and easy to set up cohort analytics
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
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Pro
Visit based pricing
Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money.
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6
0
Localytics
All
6
Experiences
Pros
2
Cons
4
Top
Pro
Each funnel step can have several conditions applied to it
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Con
Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
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Pro
Push notifications to segments and individual users
You can send one time or recurring push notifications using segmentation and demographic data for personalization.
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Con
Built-in installation tracking is limited
Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources.
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Con
No change graph for funnels
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Con
Data is not provided in real time
Unlike many competing products, updating data for Localytics requires waiting multiple days.
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3
0
EventHub
All
6
Experiences
Pros
5
Cons
1
Top
Pro
Simple deployment
Requires only downloading and executing a jar file.
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Con
Abandoned
Hasn't been updated in over 2 years.
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Pro
Free and open source
Licensed under MIT.
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Pro
A/B testing tool
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Pro
Cohort analysis
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Pro
Funnel analysis
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2
0
Segment.io
All
9
Experiences
Pros
8
Cons
1
Top
Con
Pricing does not work for websites
Segment switched to pricing based on price per 1000 unique user which makes it completely unaffordable for websites.
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Pro
Loads in external client side services natively without proxying required
The client side segment script loads in the integration services directly so they can be used without added overhead.
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Pro
Easy to try out new services without requiring any changes to your page code
Segment integrations can be setup with configuration only requiring zero code deploys on your server. There is a fast turnaround time for adding the integrations that gets the new service on your site in minutes, making it very quick and easy to try out a new service while you're evaluating whether to use it. Since the scripts are loaded dynamically, it allows you to deploy new services with zero html changes so you don't have to break page caching.
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Pro
Provides a single simple and consistent API for all integrations
Segment.io's api is very easy to use, with very straightforward methods, like Identify, Track, and Page, and each API call is hooked up to your chosen service integrations to call the equivalent method so you only need to learn one API.
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Pro
Most popular services supported
Segment.io has over 100 service integrations available with more being added at a steady rate.
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Cross-platform
Segment.io has API endpoints for mobile, browser, and server analytics, as well as a HTTP API so no matter what your analytic needs are, you can unify them all with a single service.
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Pro
Buffers your data playback for service integration downtime
All your historic data is stored in backup logs, and Segment.io will automatically replay your data for you to all your integrations during service interruptions like scheduled maintenance. With a business plan (requires inquiry), you can replay historic data to back fill events if you want to add a new integration, meaning your data is completely portable and can be taken with you from service to service.
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Pro
Libraries in multiple languages
Official libraries exist in the following languages and platforms for server side tracking: Javascript Ruby PHP Node.js Python Java .NET Go Clojure All their libraries are open source, so you can follow their lead if you need to port one to an unsupported language.
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Pro
Raw data access
With a business level account (requires inquiry), you have access to all your raw logs that have ever been recorded.
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8
2
Appsee
All
4
Experiences
Pros
4
Top
Pro
Playback real recordings of user sessions
With Appsee, you can either record specific users based on event criteria, or specify a percentage of users you want to record to see how exactly they interact with the app in unprecedented detail. With funnels and segmentation, you can target specific users that did not complete a task and see what they did.
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Pro
Automatic integration
Appsee is designed to fully integrate with your app and automatically set up event tracking, session recordings, crash playback, touch heatmaps, and more.
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Pro
Touch heatmaps
The Appsee SDK integration allows you to get touch heatmaps of what areas of the screen your users touch the most.
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Pro
Crash recording
Thanks to the deep integration that Appsee provides, you can get video playback of crashes to see exactly what caused the app to crash.
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12
3
Keen.io
All
6
Experiences
Pros
5
Cons
1
Top
Pro
Great for custom, complex, large-scale analytics solutions
Keen is designed for developer to be able to build custom, complex, large-scale analytics solutions.
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Con
Development knowledge is not optional
There's no drag and drop interface, setting up analytics requires a developer.
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Pro
Offers a good free plan
The free plan allows for 50,000 events.
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Pro
Allows gathering and visualizing data for your users
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Pro
Good documentation
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Pro
Can be easily integrated into existing projects
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1
0
Databox
All
6
Experiences
Pros
5
Specs
Top
Pro
Combine metrics from different data sources
Databox connects cloud services, spreadsheets, databases and custom integrations to organize all of your business KPIs in one place.
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Pro
Support multiple devices
The entire Databox experience is built to support multiple devices and platforms so that you can access your data at any time, from wherever you like: • Databox mobile app • Databox Apple Watch app • Databox Datawall • Databox Designer • Databox for Slack
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Pro
API to add your own metrics to Databox
Supports pushing your own data even on the free plan.
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Pro
Alerts and scorecards
Sends alerts to give you a heads up when something important changes suddenly or when trends are emerging.
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Pro
Customizable mobile reports and office dashboards
Has a drag and drop editor, with which it's easy to create KPI dashboards. It's also really easy to use, no coding required.
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Specs
Platforms:
Web, Mobile
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13
4
Flurry
All
5
Experiences
Pros
1
Cons
4
Top
Con
Unable to report on captured events
You can send them events but reporting on the events in aggregate is so painful that I'd call it impossible.
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Pro
Built-in installation tracking
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Con
Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
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Con
Subpar funnel functionality
User segmentation is limited to 10 segments and creating new segments takes a day. Any funnel calculations take a day. Certain steps can't have conditions applied to them.
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Con
Real-time data is not instant
Unlike many competing products, Flurry updates data every few minutes instead of every few seconds.
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3
1
FirstOfficer
All
4
Experiences
Pros
3
Cons
1
Top
Pro
One-click integration with Stripe
No coding necessary, fetches all the data from the charging gateway.
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Con
Tracks only sales-related information
The analytics tool won't track what users do on your site.
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Pro
More accurate than event-based analytics
Events sometimes go missing. FirstOfficer checks data consistency against Stripe API and uses similar double-entry system than your bookkeeping to make sure that all the payments are processed.
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Pro
Created by a finances professional
The founder has a BBA in accounting and practical experience from accounting, ensuring that the metrics are calculated right and that they are compatible to use with the numbers from bookkeeping.
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1
Built By the Slant team
Find the best product instantly.
4.7 star rating
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