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Pro Works well on virgin hair
The colors are so vivid that they show quite well even on medium virgin hair. This is a great option for those who don't want to bleach.
Pro Less messy than other semi-permanent dyes
Pravana doesn't bleed as much as other options.
Pro Long lasting
Pravana stays a bright, vivid color for longer than most other semi-permanent dyes. Many people have mentioned 6 weeks before a sight fade is noticed (depending on their hair and the Pravana color).
Con Does not lift "normally"
If you do not have your hair done at a salon, do not try to remove Pravana at home... it will stain your hair (mint green if it's a cool color and coppery pink coral if it's a warm color) and have to be color corrected if you do not use the correct bleach and formula.
Con Does not entirely wash out
Though the dye is semi-permanent, it leaves a much stronger permanent tint in the hair than the other options. Many reviewers mention that their hair never returned to it's natural colour.