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Pro Long lasting
Pravana stays a bright, vivid color for longer than most other semi-permanent dyes. Many people have mentioned 6 weeks before a sight fade is noticed (depending on their hair and the Pravana color).
Pro Works well on virgin hair
The colors are so vivid that they show quite well even on medium virgin hair. This is a great option for those who don't want to bleach.
Pro Less messy than other semi-permanent dyes
Pravana doesn't bleed as much as other options.
Con Does not lift "normally"
If you do not have your hair done at a salon, do not try to remove Pravana at home... it will stain your hair (mint green if it's a cool color and coppery pink coral if it's a warm color) and have to be color corrected if you do not use the correct bleach and formula.
Con Does not entirely wash out
Though the dye is semi-permanent, it leaves a much stronger permanent tint in the hair than the other options. Many reviewers mention that their hair never returned to it's natural colour.