A hair color line that's vegan and animal cruelty free. It carries a range of vivid semi-permanent colors that is said to not contain any drying alcohols, PPDs, or harsh chemicals.
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Pro Long lasting
In comparison with other brands with red or pastel colors, Arctic Fox's poison and periwinkle colors lasted longer.
Pro Less bleeding
It's bleeding only when I wash my hair with shampoo, and stains the towel. It doesn't stain my skin or pillow right after the dyeing.
Pro Beautiful and vibrant color
For bleached hair, using the product for 45 minutes, you get a beautiful and vibrant color.
Pro Conditions hair while coloring
Con It fades quickly
After two hair washes the color isn't as vibrant. It starts to fade to brownish purple, although it still looks okay. For the best results, you should reapply it after 5 washes.
Con Color doesn't stick
You put it in, leave for 45 minutes, rinse and the color doesn't hold. So you have to apply again. This doesn't happen always though.