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When comparing Wix vs WooCommerce, the Slant community recommends WooCommerce for most people. In the question“What are the best e-commerce website builders for a small businesses?” WooCommerce is ranked 3rd while Wix is ranked 4th. The most important reason people chose WooCommerce is:
Wordpress is used by 25% of the entire web since it is well known by a lot of people, they won't get lost using WooCommerce. Wordpress is a solid CMS, it's important that the base of WooCommerce is not some amateur CMS. Wordpress evolves often.
Specs
Question Ranking
Pros
Pro Functionality can be extended with community plug-ins
Wix has an add-on store, called the App Market, that includes community developed bits of functionality (such as comments, calendars and integrations with third-party services) that you can add to your site. The store includes both free and paid add-ons.
Pro Straightforward drag & drop interface
There's a selection of elements you can choose from in the sidebar that you can drag and drop into the page and edit. There are common elements such as text, images and buttons as well as less common elements such as blog or online store. All elements can be adjusted to some extent to fit your needs. For example, you can change things like the font, weight and style of text and even crop, adjust colors and apply filters to images.
Pro Personalized templates
Wix comes with various kinds of templates based on the users genre and needs, ranging from personal, blog, club, portfolio to commercial.
Pro Wix Code lets you add custom code and backends to your WYSIWYG site when needed
This means you can add custom interactions and API's to your site when needed, but do most of the editing in a GUI. This helps you avoid the need to redo an entire site if you need custom interactions. Also dead easy to connect a database and have dynamic components based on CMS updates.
Pro Great support
Pro Based on Wordpress which is very popular
Wordpress is used by 25% of the entire web since it is well known by a lot of people, they won't get lost using WooCommerce. Wordpress is a solid CMS, it's important that the base of WooCommerce is not some amateur CMS. Wordpress evolves often.
Pro Easy to use
Pro Easy to customize
Pro A lot of extensions
Cons
Con Generated html is very bad
A lot of duplicated css, a lot of absolute positioning.
Con Hard to migrate away
There isn't an option to self-host the site, but neither should there be a need to.
Con Dated templates
Con Unpleasant sign-up process
Con Slow Slow Slow
Self explanatory. Does not scale.
Con Poorly customizable
Woocommerce is great for a quick launch without customization. But as soon as you need to add some new features, it really becomes a pain. WooCommerce is really slow, even if you get only a few products.
Con Horrible documentation
From a developer's standpoint. Documentation is snake oil. It looks pretty and gives confidence that you are able to work on woocommerce easily to make plugins that you need. Try using it. It is outdated and breaks.
Con Runs on Wordpress
Not a dedicated out of the box solution.
