Simple, clear, comprehensive. This is a solid foundation for problem solving across all areas of design. From hierarchy and Hick's law to mental models and mapping, this text covers many of the major design principles. The book itself is laid out with one principle per page, with an accompanying page of examples. A great practical reference.
Ranked in these QuestionsQuestion Ranking
Pro Backs up well known theories
Many of the theories presented in the book will already be familiar to designers. However this book backs up the theories with data, additional research and examples that encourage the designer to consider the theories in different ways.
Pro Variety of theories
There are 125 different theories introduced in the book that cover a very wide range of relevant disciplines (such as psychology and biology).
Con Theories are not described in depth
Each theory has two pages; one page with visual examples, and another page with a written description. These act more as an introduction to the various theories as they don't go into much depth.