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Google Content Experiments

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Pros

Pro
Supports multi arm bandit

MAB is a lot more efficient than traditional split testing.

Pro
Provides full control for developers

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Cons

Con
Each experiment requires a separate url

GCE requires two different URLs for two different experiments. For example, in a case of multidomain multilanguage sites (such as en.site.com, de.site.com) n*2 experiments are required for split testing for n languages. Combining results requires scripting around google panel.

Con
Not easy to use for non technical users

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Recommendations

Contributor for 4 years

2

Total
Recs.

55

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Karma

Google Content Experiments

Recommended 4 years ago

JugB hasn’t added their experience, pros or cons to their recommendation.

Contributor for 10 years

1.5K

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Recs.

276K

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Karma

Google Content Experiments

Recommended 6 years ago

Supports multi arm bandit

Contributor for 7 years

3

Total
Recs.

15

Total
Karma

Google Content Experiments

7 years ago

Сергей hasn’t added their experience, pros or cons to their recommendation.

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Comments

Have a question about Google Content Experiments? Leave a comment for Сергей, JugB and 3 other contributors.

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