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The Asus GeForce GTX 1070 ROG Strix is a graphics card fitted with a high-end Pascal GP104 based GPU. It's great for VR and has a solid build quality. Unfortunately it's on the bulkier side, limiting the choice of which motherboard to use.
SpecsUpdate
Pros
Pro Good build quality
The GTX 1070 Asus ROG Strix, like its powerful sibling (GTX 1080 ROG Strix) has a full-size metallic backplate which provides extra rigidity. Around the backplate Asus has included Aura RGB lighting with a wide array of different effects available, making the ROG Strix a good choice for building a rig into a windowed chassis.
The effects and color can be customized by installing an additional free utility which is also pretty lightweight.
Pro Above-average cooling
The triple-fan cooling system and the optional fans you can add push ROG Strix' cooling performance to above-average levels for a GTX 1070 card. Without any additional fans and under heavy load it will rarely surpass the 61 degree C limit with only the Zotac GTX 1070 AMP! Extreme having better cooling.
Pro Has a second HDMI port for added Virtual Reality compatibility
Instead of having three DisplayPorts like most GTX 1070 cards, Asus have opted to exchange one of them in favor of an additional HDMI port. According to them, this change has been implemented to make it possible to attach both a VR device and a display at the same time. This increases VR compatibility since there have been problems with DisplayPort as a conduit for VR headsets.
Cons
Con The Aura (RGB lights) software can be better
The software that controls the backlights can be better and has some missing features which feel like it would have been pretty easy to bake them in, especially for this price and for the fact that Asus went through the hassle of adding them in the first place.
Things like being able to set the temperature for which the lights change or making the lights a certain color when playing a certain game would certainly have been a nice addition.
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