KISSmetrics vs Google Analytics

KISSmetrics will combine registered user data with data before registering.

Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.

KISSmetrics offers the following ways to integration into your application:

• Language Specific APIs - Official support for Javascript, Ruby, PHP, Python and Objective C. There is also third party libraries for most of the popular languages not officially covered.
• CSV import
• Support for integrating with Mailchimp and Recurly.

Look at any blog post written about analytics tools and you will see the KISSmetrics team engaging with their customers. There are also stories such as this one of the KISSmetrics CEO personally reaching out to his customers immediately as they need help.

KISSmetrics lets you add a parameter in your URL (i.e. “http://yoursite.com/yourpage?kme=Track+This+Event”) and then automatically logs it without any additional Javascript code. This is very helpful to track clicks on links for example and is not currently support in Mixpanel.

At the end of the day revenue is the key metric for SasS businesses and KISSmetrics really shines here. You can track:

• Total Revenue
• Average {Daily/Weekly/Monthly} Revenue
• Predictive Lifetime Value (Killer feature)
• Avg Customers / (Day/Week/Month)
• Churn. A very important metric and a key enabler (or disabler) of revenue.

The revenue reports can also be segmented for further analysis. The KISSmetrics documentation give some examples on the sort of questions the revenue report can answer:

• How much revenue did I make this month compared to last month?
• Which of my pricing plans is contributing the most revenue?
• Which ads have brought in the most paying customers?
• What referring sites do most paying customers come from?
• How much did an A/B test affect revenue?

A key advantage KISSmetrics has over Mixpanel in particular is its ability to not only calculate custom formulas, but display the data in a "snapshot" view with a modifiable time period. This is a killer feature for building your companies dashboard.

Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.

You can configure to be notified if certain things happen.

Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.

Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.

The API itself, tools, documentation, and abilities of the API are very powerful.

Google Analytics allows users to update user information from other sources.

Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.

Released more than once a week in 2014.

Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.