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Add to SafariWhen comparing Google Analytics vs FirstOfficer , the Slant community recommends Google Analytics for most people. In the question“What are the best analytics tools for a SaaS web applications?” Google Analytics is ranked 5th while FirstOfficer is ranked 20th.
Question Ranking
Pros
Pro Well documented
Pro Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Pro Intelligent Alerts
You can configure to be notified if certain things happen.
Pro Highly customizable
Pro Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
Pro Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
Pro Awesome API
The API itself, tools, documentation, and abilities of the API are very powerful.
Pro Import data
Google Analytics allows users to update user information from other sources.
Pro Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
Pro Constantly releasing new features
Released more than once a week in 2014.
Pro Mobile web and Mobile app tracking possible
Pro Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
Pro One-click integration with Stripe
No coding necessary, fetches all the data from the charging gateway.
Pro More accurate than event-based analytics
Events sometimes go missing. FirstOfficer checks data consistency against Stripe API and uses similar double-entry system than your bookkeeping to make sure that all the payments are processed.
Pro Created by a finances professional
The founder has a BBA in accounting and practical experience from accounting, ensuring that the metrics are calculated right and that they are compatible to use with the numbers from bookkeeping.
Cons
Con Heavy users get sampled reporting
If you send a lot of data Google starts sampling the data it uses for your reports.
Con User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
Con Can't handle authenticated users
Con Tracks only sales-related information
The analytics tool won't track what users do on your site.
