When comparing Yandex Metrica vs Google Analytics, the Slant community recommends Google Analytics for most people. In the question“What are the best analytics tools for a SaaS web applications?” Google Analytics is ranked 5th while Yandex Metrica is ranked 16th.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Customazible reports with attribution modelling
Pro No limits or sampling
Pro Built-in click heatmap
Metrica can track where users click (includes non-link items) allowing you to see the most popular sections as well as items mistaken for links.
Pro Offers site availability monitoring
Metrica can monitor the site for availability issues and send out an email and/or SMS notification when issues occur.
Pro Shows keyword data from encrypted Yandex search queries
Yandex encrypts all search queries so they don't show up in any other analytics tool except for Metrica.
Pro It's real-time
Pro Includes user-path visualisations
Pro Clear link map
Pro Well documented
Pro Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Pro Intelligent Alerts
You can configure to be notified if certain things happen.
Pro Highly customizable
Pro Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
Pro Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
Pro Awesome API
The API itself, tools, documentation, and abilities of the API are very powerful.
Pro Import data
Google Analytics allows users to update user information from other sources.
Pro Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
Pro Constantly releasing new features
Released more than once a week in 2014.
Pro Mobile web and Mobile app tracking possible
Pro Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
Cons
Con Heavy users get sampled reporting
If you send a lot of data Google starts sampling the data it uses for your reports.
Con User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.