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When comparing bitly vs shorturl.is, the Slant community recommends bitly for most people. In the question“What are the best URL shorteners?” bitly is ranked 4th while shorturl.is is ranked 14th. The most important reason people chose bitly is:
Bitly is one of the oldest and largest link shorteners, meaning you can trust that it won't go away anytime soon.
Question Ranking
Pros
Pro Reliable
Bitly is one of the oldest and largest link shorteners, meaning you can trust that it won't go away anytime soon.
Pro Customizable domains
You can set up bitly to use a custom domain, so you don't have to develop or maintain your own.
Pro Widely trusted
When people see a bit.ly link, they don't usually think, "ooh sketchy link".
Pro Flexible and easy to use API
The bitly API provides jsonp callbacks, XML, CORS, and data metrics. The API is simple, and easy to use with good documentation. It is clearly thought out and is up to date with support for new API technologies.
Pro Shortest and multiple short domains
Bitly provides bit.ly bitly.com and j.mp
If character count matters, you cannot get a domain shorter than j.mp
Pro Protection from malicious sites
Anti spam measure and tools mean people that follow your bitly links can be confident that they won't lead to a dangerous site. Bitly links cannot be changed, meaning a trusted link will stay safe.
Pro They offer a free plan
You can use some of the premium features and shorten up to 10 URLs for free
Pro No need for signup
You can use the service for free without signing up.
Pro Custom overlays
With Premium Plan you can make your own overlays! Great for coupons, signup for newsletter, targeted marketing etc.
Pro Custom splash pages
You can set your own splash pages in the premium plan. Great for advertisement etc.
Pro Private links
You can set links to private
Pro Export of data
On shorturl.is you can export your link data.
Cons
Con Limited clicks for free users
10k Clicks a month, if you want to add an branded domain then you only have 500 clicks a month for that. You want more? $950 per month for their business plan.
Con 500$ on enterprise
Con Cannot edit the destination URL as a free user
This is one of the main purposes of using a URL shortener.
Con There is no way to delete the shortened link
Con Errors often
It will often claim that it couldn't shorten a url.
Con Terrible user experience
