When comparing Google URL shortener vs Rebrandly, the Slant community recommends Rebrandly for most people. In the question“What are the best URL shorteners?” Rebrandly is ranked 1st while Google URL shortener is ranked 39th. The most important reason people chose Rebrandly is:
You can change both the address and the destination URL. You can even delete your URL, a feature that is not available with most shorteners.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Free
No limitation to use it
Pro You can edit or delete your links
You can change both the address and the destination URL. You can even delete your URL, a feature that is not available with most shorteners.
Pro Branded domain registration and setup integrated with the service
Pro Bulk URL creation with Google Sheets extension
Pro UTM Parameters
Free, quick & easy, save templates you use frequently
Pro Task automation
You can integrate this service with Zapier to automate tasks around branded links for examle, getting notifications when your link hits a certain number of clicks.
Pro Great for Instagram
Rebrandly allows you to edit your links at a later date, so it's great for updating your Instagram bio. Anytime you want to change the link just edit it from your Rebrandly dashboard, and use a link that shows your followers where you're going to send them! http://rebrandly.rocks/instagram
Cons
Con Discontinued
Starting March 30, 2018, it will be impossible to create new accounts for goo.gl. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when the website will be completely discontinued.