When comparing Google URL shortener vs is.gd, the Slant community recommends is.gd for most people. In the question“What are the best URL shorteners?” is.gd is ranked 35th while Google URL shortener is ranked 39th. The most important reason people chose is.gd is:
The links created by is.gd will never be deleted down the road, meaning you can continue to use them years down the road without worry.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Free
No limitation to use it
Pro Links last forever
The links created by is.gd will never be deleted down the road, meaning you can continue to use them years down the road without worry.
Pro 19 characters long
Including the "https://" at the start of links, short links are typically 19 characters long (so 11 characters plus the https://).
Cons
Con Discontinued
Starting March 30, 2018, it will be impossible to create new accounts for goo.gl. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when the website will be completely discontinued.
Con No central location to see all your links
If you want to see data for your short links, you will have to visit each link individually and adding a dash (-) at the end of the link, or enabling automatic previews.