When comparing Google URL shortener vs slink.be, the Slant community recommends slink.be for most people. In the question“What are the best URL shorteners?” slink.be is ranked 10th while Google URL shortener is ranked 39th. The most important reason people chose slink.be is:
It's nice to see where the link goes before clicking on it so you can avoid sketchy links.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Free
No limitation to use it
Pro View where link goes
It's nice to see where the link goes before clicking on it so you can avoid sketchy links.
Pro Nice design
The design is pretty nice and the uptime is very good.
Pro Deletable links
By adding a master pin to your link, you can delete it later on.
Pro Basic analytics
You can see how many total clicks a link has gotten, how many total visitors it's had, and when the link was viewed last.
Pro Password protected short URLs
You can just put in the link you want to shorten and a pin so others can access it with the pin.
Pro Change where your link redirects
It's nice that you're now able to change where your short link redirects to.
Cons
Con Discontinued
Starting March 30, 2018, it will be impossible to create new accounts for goo.gl. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when the website will be completely discontinued.
Con No custom URLs
If you want to use your own URL, you can't as they don't offer that option yet.
Con Basic analytics
The analytics are good, but only let you know how many total pageviews a link has gotten and how many unique visitors it's had.