When comparing Google URL shortener vs UX9, the Slant community recommends UX9 for most people. In the question“What are the best URL shorteners?” UX9 is ranked 6th while Google URL shortener is ranked 39th. The most important reason people chose UX9 is:
You can choose how your short link looks.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Free
No limitation to use it
Pro Custom short links
You can choose how your short link looks.
Pro Limiting Calls
For example my link should only called 1000 times.
Pro Nice Usersection
Set Tags on your link or archive them
Pro Password protection
Protects your URL.
Pro Very short links
The links can be as short as three symbols.
Pro You can set the time for the link to expire
For example 5 hours.
Cons
Con Discontinued
Starting March 30, 2018, it will be impossible to create new accounts for goo.gl. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when the website will be completely discontinued.
Con No location analytics
UX9 lacks this feature that most other services have.
Con API Request
May take longer.