Tumblr vs Today

It costs nothing to create a Tumblr account.

It is built around sharing and discovering new, short-form content.

Tumblr allow users to customize their website with many built-in themes. In addition to theme selection, user can also further customize their website either through a customization editor wizard or through a HTML and CSS editor for advanced users.

Tumblr supports responsive design for the website as it will be fitted with the same theme based on which device the user is using to view the website. It can also vary by theme with responsive design availability.

Easy to use Windows Phone, iOS and Android are available.

If you want to use your own domain instead of *.tumblr.com, you can.

In addition to day, week and agenda views that have improved aesthetics and usability features compared to the stock app, there are also two views that combine agenda and month views in interesting ways.

One approach shows a complete, color-coded month with agenda view beneath it and the second shows a complete month that pops up agenda view when clicked on a date.

The app has minimalistic, semi-transparent, good-looking and customizable homescreen widgets for agenda and month views. Attributes that can be customized include choosing between light and dark themes, 12 and 24 hour clock, if the widget header should be displayed as well as adjusting opacity level and date range among other options.

On-screen notifications have a shortcuts for map and ability to snooze them.

Google Calendar has an easy to overview interface, that doesn't overwhelm with options. It's based on Google's stock Calendar application with modifications to user interface and functionality.

To quickly add an event, each view has an option to either click a plus button somewhere on the screen or long-press a date to bring up a form. The long-press form will allow entering only the event name and assume that it's an all day event, while the plus button form allows setting the event duration as well.

Both forms have an edit button for a adding more detailed information. This way in addition to selecting an event name and date, there's an ability to add location, start/end times, guests, description, color-code as well as choosing if it's an all day event, how often it repeats, how many and what kind of reminders are needed and setting your availability and privacy settings.

The app will color-code different calendars in different colors as well as allow selecting a different color for each event.

It has a 14-day trial and costs $2.99 to use full-time.

Google calendar allows setting how many reminders are needed with each having the ability to set how long before the event the notification should remind and if it should be done via on-screen or e-mail notification.

The app leverages Google Maps when adding location for an event by offering suggestions as well as offers opening Maps to help get directions to an event via shortcut on a reminder notification.