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Add to SafariProvides Yahoo! access to a young audience
The key demographic for Yahoo! is rapidly aging. In order for them to remain relevant they need to attract a younger audience, and buying Tumblr instantaneously gives then 300 million mostly teenage users.
The key demographic for Yahoo! is rapidly aging. In order for them to remain relevant they need to attract a younger audience, and buying Tumblr instantaneously gives then 300 million mostly teenage users.