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Pros
Pro Variety of colors
Special Effects comes in 28 fun shades.
Pro Super pigmented and long lasting
The only pink dye I have found that stays in my hair more than 2 or 3 washes. If you want long lasting and bright this is one of the best dyes.
Pro UV reactive colors
Some dyes react under blacklight (Atomic Pink , Nuclear Red ,Cherry Bomb, Hi-Octane Orange, Joyride, Cupcake Pink , Bright as F#@$ Yellow, Napalm Orange).
Cons
Con Never fade
I had their atomic pink on the ends of my hair and it tinted any color I put over it pink for six months after I dyed it and that was AFTER diluting it with conditioner.
Con Thick formula
The formula is so thick it’s difficult to apply. Also very difficult to get out of the bottle.
Con Fades quickly
Many of the colors start to fade noticeably after a week or so.
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