Ranked in these QuestionsQuestion Ranking
Pro Variety of colors
Special Effects comes in 28 fun shades.
Pro UV reactive colors
Some dyes react under blacklight (Atomic Pink , Nuclear Red ,Cherry Bomb, Hi-Octane Orange, Joyride, Cupcake Pink , Bright as F#@$ Yellow, Napalm Orange).
Con Never fade
I had their atomic pink on the ends of my hair and it tinted any color I put over it pink for six months after I dyed it and that was AFTER diluting it with conditioner.
Con Thick formula
The formula is so thick it’s difficult to apply. Also very difficult to get out of the bottle.
Con Fades quickly
Many of the colors start to fade noticeably after a week or so.