Ranked in these QuestionsQuestion Ranking
Pros
Pro Super pigmented and long lasting
The only pink dye I have found that stays in my hair more than 2 or 3 washes. If you want long lasting and bright this is one of the best dyes.
Pro Very long lasting
Another user put atomic pink refusing to fade as a con, that color in particular is notorious for refusing to leave the hair. It fades to a pale pink but resists bleaching and remains after being dyed over. Whether this is a pro or a con depends on how long you want the color
Pro Variety of colors
Special Effects comes in 28 fun shades.
Pro UV reactive colors
Some dyes react under blacklight (Atomic Pink , Nuclear Red ,Cherry Bomb, Hi-Octane Orange, Joyride, Cupcake Pink , Bright as F#@$ Yellow, Napalm Orange).
Cons
Con No longer available
The company has closed their business and the dye is no longer sold anywhere.
Con Bleeds and stains
This dye bleeds for several weeks after applying and stains towels, bedding, and shirts.
Con Never fade
I had their atomic pink on the ends of my hair and it tinted any color I put over it pink for six months after I dyed it and that was AFTER diluting it with conditioner.
Con Thick formula
The formula is so thick it’s difficult to apply. Also very difficult to get out of the bottle.
Con Fades quickly
Many of the colors start to fade noticeably after a week or so.