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$2.50 / meal is reasonably priced, and cheaper than the competition.
Pro Has product lines for specific goals and needs
This company makes products that target different needs such as, athletes (more protein), health maintenance (low carb), people after weight loss or wanting to achieve the stable energy burning experience of ketosis (this keto version, ultra low carb) and one for mixing with milk for those who like flavored milk. Each product line has the basic flavors covered (Chocolate, Cinnamon, Vanilla, Plain/unsweetened)
Pro Can pick your own oil or milk base
This offers the customer flexibility in deciding what base ingredients to add based on their own criteria, which might include price, quality or even taste or texture preferences.
Pro Great for people curious about keto diet
This can be a nice gateway to begin a keto diet and feel the benefits of a keto diet or a fall back when getting derailed off the keto diet.
Great read on what the keto diet is is available on reddit "Keto in a Nutshell"
Pro Light on carbs
8 grams of Carbs or 5%.
Con More ingredients necessary to complete the meals, extra cost involved
Some products are designed to use Milk as a base, others are designed for addition of oil for fat content. So the ultimate price tag will depend on the cost of supplementary ingredients. On the other hand, this can save money in terms of shipping costs, and shelf life, texture etc.
Con Requires some prep work
To prepare, add preferred oil source and water in a shaker or blender.
Soon MCT oil will be included in the product, at that point the only neccesary prep will be to add water.