Players (2-5) each start out with 2 survivors of a zombie apocalypse, and choose a scenario to play through. There is a win common win condition, but each player has a secret secondary objective - one player may be a betrayer with alternative motives, and instead wants to sabotage the other players. As you'll soon learn, zombies may be the least of your worries...
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Pro Risk-reward system
Sometimes performing an action can be risky. Typically, when moving or attacking you need to roll the 'exposure die' (you could get frostbite, receive a zombie bite, or have nothing happen). This means that it can be risky moving around to different locations, however each location has its strengths and weaknesses...but could also be very rewarding.
Pro Co-op game
2-5 players attempt to survive together, fending off zombies and working towards a common goal. Each player also has their own secret side-objective ranging from saving the most survivors to hording certain items and even betraying the group.
Pro Random scenarios and decisions really affect the game
At the start of each players turn, another player draws a 'crossroads' card for that player. Each crossroads card has a trigger - sometimes it is triggered by an action that they player could take, where they are located, or which players are in the game. They typically offer a choice between two options, and can sway the game.
Also, each turn a 'crisis card' is flipped, showing the crisis for that turn. If the players can't work together to overcome the crisis (or the betrayer sabotages it) really bad things happen.
Pro Unpredictable actions
Instead of a set number of actions, a player receives 1 dice + 1 more dice for each character he/she controls. At the start of their turn they roll all the dice. Come actions require a certain dice roll to use - for example some characters require a 4+ dice to search, while others require only a 2+ dice to search. Other more basic actions can be done using any dice. This system makes it harder to plan ahead, as you don't know if you'll be able to attack zombies or search.
Con Predictable enemies
The zombies are very predictable. You know when and where they will spawn, as well as who they will attack.
Con Limited action
Some of the rules and effects discourage movement. Later on in the game it may be incredibly risky to move around (an unlucky exposure roll could cost the game), and if zombies fill up in an area it is very difficult to clear them out, effectively reducing the map size.