Samsung GALAXY Apps is an online mobile app store for Android devices marketed towards Samsung's GALAXY phones.
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Pros
Pro Will offer exclusive apps
Samsung claims that the GALAXY Apps store will carry exclusive apps. Most likely they will be of the proprietary type.
Pro Mobile app designed to look native on Android Lollipop (Material Design)
With the name re-brand (to differentiate between its most likely upcoming Tizen app store) there was also a design re-brand that has not only made performance improvements but also improvements to its looks that fit in with the new Android L design.
Pro Samsung Developers
Samsung offers a wide range of tools and an SDK to developers for their platforms including their Samsung GALAXY devices.
Pro Will be available in a multitude of countries
Samsung states that the store will eventually be available in 161 different countries.
Cons
Con Offers less apps that are also easily found on the Google Play Store
There are less apps on the Samsung GALAXY Apps store with the majority already being on the Google Play Store as well.
Con Limited App installation
If a Non-Samsung user will try to install this app then it will not be possible for him/her as it is limited due to the device authority!
Con You need an account
You have to create an account in order to use Samsung GALAXY Apps.
Con Only for Samsung devices
Can't install in other devices