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Everything is completely free on Aptoide.
Pro Downgrade at will
Aptoide allows you to downgrade to a lower version in case you have issues with the latest version you installed, provided there is a version lower than your's available.
Pro Open source version available
Aptoide offers an open source client version. This way anyone can look through the code as well as create their own app stores.
Pro Large user base
To date, there are 120 Million unique devices that have installed Aptoide, making this app store top market in terms of a user base that is engaged and generates millions of downloads for its community of app developers and publishers.
Pro Sync with your apps
Aptoide can sync with the apps you installed from other locations, giving you the latest updates from different users to choose from.
Pro Trusted Stamp
Aptoide has a feature called "Trusted Stamps". These are signifiers that an app is trusted and will not contain anything malicious. There are also signifiers to let users know if an app may have been flagged for malicious content.
Pro APT based repositories
Aptoide uses an APT based repository system for their store. Users can create their own repos to then share with friends or use privately for backup functions.
Pro Partnership program
Aptoide offers a partnership program where partners can set up and manage their own retail Android stores. This allows the partner to choose and curate the content and design of their own store.
Pro Create a private store
If you're running closed beta tests or if you want to share certain apps with your employees only, this is the way to go. Follow the path: My Store > Privacy > Private.
Pro You can target specific countries
Maximize the relevance of your ads and increase your click through rates by targeting specific countries. You can find it by going to Aptoide Ads > Campaigns > Create Ad Group.
Pro Global presence and localization
Aptoide's client is translated into over 40 languages and it is used in almost every country, even countries where Google Play is unavailable or has a limited presence (e.g, China, Iran, etc). It is great way to reach out to users that you wouldn't normally be able to if you're only publishing on Google Play.
Pro Paid user acquisition
With Aptoide you can generate organic downloads, but also run paid acquisition campaigns. These campaigns run on a non-incentivized CPI (cost-per-install) basis and they will appear as display ads and/or search ads. When joining Aptoide, you are offered US $50 in promotional funds for you to try their ad platform and acquire free users.
Pro Upload all of your apps from Dropbox
You can upload your apps just by putting them in a Dropbox folder. The folder Aptoide will sync with your store. Simply go to My Apps > Add App > Upload with Dropbox and start uploading.
Pro Malware free ecosystem
One of Aptoide’s big advantages is that its commitment to guarantee a malware free ecosystem. There are several layers of protection and validation. You can hear its CEO explaining it in detail here.
Pro Large selection of Apps
By August 2015, Aptoide's market place had grown to over 350,000 different applications, including all the most well known ones. Information is available in the homepage.
Pro Publisher program
Aptoide offers a publisher program to their users that allows anyone to publish and monetize their apps.
Pro Fast update
Updates come on Aptoide before Google Play itself (but they can be a bit buggy).
Pro Auto update
With Aptoide, you can check an option that will facilitate the automatic update of apps to the latest version available in the market.
Con Not all apps are completely safe-to-download
Some apps in Aptoide are filled with viruses that sometimes Aptoide will mark with "Unknown" or "Warning" in the apps safety test, without removing the app.
Con Illegal apps
Aptoide hosts many free apps that are cracks on paid apps from other stores.
Con Slowest downloading
What's terrible for a gamer who is excited to take an opportunity to try other apps, is that it might take at least 50 minutes to 1 hour for the app to completely download.