LG SmartWorld is an LG Android device centric alternative to the Google Play Store. It is used often with LG TVs as well as their own phones and tablets.
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Pro Great for customizing an LG device
LG SmartWorld is LG's storefront that offers apps for LG smart TVs and mobile devices, which gives LG a place to distribute their own apps and themes for said devices. Their ecosystem allows them to easily distribute apps, themes, etc., without the need for a third party store.
Pro Interesting recommendations
LG SmartWorld recommends user specific content through gender, age group, or model of device. This allows the user to find apps tailored to their liking based on things such as recent use. This also allows for one to find apps they may not have known about easily, as they too are recommended to them.
Pro Takes PayPal and credit cards for payments
Users can use their PayPal account or a credit card to purchase paid apps in the LG SmartWorld app. Taking PayPal allows for an easy way to purchase apps for those who do not have or want to use credit/debit cards.
Pro Developer services
LG SmartWorld offers developer services so devs can publish apps on their store. On top of their content management system, LG also offers tips on how to develop apps specifically for their devices to utilize features such as Dual Window.
Pro Easy to install
Con Difficult to install on non LG devices
The app will have to be side-loaded unofficially as the website (where the install file can be downloaded) only recognizes specific LG devices. Places such as XDA Forums may have the .apk listed for those who would like to find it.
Con Only works 100 percent on LG devices
Not all apps will be available for users on devices other than an LG, especially the LG device specific themes. This can be an issue for those who would like to see their device themed more like an LG device, or for those who wish to use LG specific apps on a non LG device.
Con In Korean on some phones
The Korean version of the app is installed on some phones.