Google Analytics vs Mixpanel

Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.

You can configure to be notified if certain things happen.

Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.

Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.

The API itself, tools, documentation, and abilities of the API are very powerful.

Google Analytics allows users to update user information from other sources.

Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.

Released more than once a week in 2014.

Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.

On Mixpanel you can view live activity on the site from both streams of events or broken down into your actual users. This can be very practical for de-bugging and catching errors as they happen, especially for new, buggy products.

Mixpanel allows you to send notifications based on users actions. For example, you can use it to improve customer retention by analyzing the conditions where your users decide to leave your product and then send targeted messages designed to bring them back. This is an amazingly powerful feature that really bridges the gap between analyzing the data and acting on it.

Online interface makes it simple to view events, and aggregate data.

Queries can be built by selecting actions and associated properties from a drop-down, and the corresponding data will be displayed. These queries can then be bookmarked for later use. A table view and CSV export option is also available. Multiple queries can be displayed together, making it easy to compare two sets of data, or to view the relationship between them.

The interface also features a "Live View", allowing you to watch events as they are sent, which is useful for testing, and viewing realtime events.

Mixpanel allows you to directly contact users from the people dashboard via push notifications, sms, and email. After viewing the user history, or filtering on events and metrics, you can send an individual user, or a segment direct messages.

Mixpanel can integrate with iOS, exposing app screen, and allowing you to set events through an online visual interface.

On iOS, you can change or add events reported through the web interface so you don't have to submit a new version of the app to alter events.

Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.

Events can be grouped on a per-user basis allowing you to view each user's event history. You can use that information to see how individual users use your product.

It's very easy to set up.

Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.

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