When comparing FirstOfficer vs Matomo (previously Piwik), the Slant community recommends Matomo (previously Piwik) for most people. In the question“What are the best analytics tools for a SaaS web applications?” Matomo (previously Piwik) is ranked 6th while FirstOfficer is ranked 20th. The most important reason people chose Matomo (previously Piwik) is:
There are no restrictions, pricing tiers, or risks of the service being killed off, because you can run it on your own hardware.
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Pros
Pro One-click integration with Stripe
No coding necessary, fetches all the data from the charging gateway.
Pro More accurate than event-based analytics
Events sometimes go missing. FirstOfficer checks data consistency against Stripe API and uses similar double-entry system than your bookkeeping to make sure that all the payments are processed.
Pro Created by a finances professional
The founder has a BBA in accounting and practical experience from accounting, ensuring that the metrics are calculated right and that they are compatible to use with the numbers from bookkeeping.
Pro Able to be self-hosted
There are no restrictions, pricing tiers, or risks of the service being killed off, because you can run it on your own hardware.
Pro Free / Libre software
Cons
Con Tracks only sales-related information
The analytics tool won't track what users do on your site.