When comparing Schwarzkopf LIVE Colour Ultra Brights vs Joico's 'Color Intensity', the Slant community recommends Joico's 'Color Intensity' for most people. In the question“What are the best semi-permanent hair dyes for unnatural colors?” Joico's 'Color Intensity' is ranked 6th while Schwarzkopf LIVE Colour Ultra Brights is ranked 15th.
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Pros
Pro Very pigmented
While it has some downsides (some of the colors wash out fast, ingredients are harsh on hair, etc) the color does come out looking amazing. In the beginning, it's a very thick, very pigmented product that coats the hair far better than thin watery dyes. For example, you are able to put on a bright yellow without having fully, evenly bleached hair. And the color came out uniformly.
Pro Ultra Bright and Pastel variations available
Pro Affordable, supermarket / pharmacy brand
Pro High end salon results
Pro Helps leave hair gorgeously conditioned + amps up shine
Contains the ultra nourishing Kukui Nut Oil.
Pro Consistency of the dye is easy to work with
Pro You can learn professional techniques from videos on their site
Pro Color stays for a long time
The color will stay lovely and vibrant for weeks on end.
Pro They make metallic colors as well
Pro 2O vibrant intermixable shades last 15 shampoos
When applied using their directions and using Joico's Color Endure or K-Pack Color Therapy shampoo as well as K-Pack Cuticle Sealer and finishing product INtesne Hydrator. You will absolutely see a feel a major difference in the health of your hair.
Pro High quality professional product
Pro Guaranteed healthier hair after every color application
Contains K-PAK’s powerful Quadramine Complex®.
Cons
Con Pastel variations may not latch well
Con Harsh on hair
Con Small packet size
May need to purchase multiple packets for long hair.
Con Fades so fast
Only after one wash green faded to blue.